I've been thinking about goals that I want to reach for Shipharder. In this #tagalong post I'm sharing the definition, mission and the 2019 goals for Shipharder.com

In order to be clear on what “success” for a project would look like, it is always good to define goals.
Just like riding a bike, it is always good to look where you want to head, and this is the equivalent of setting goals for a project that you’re working on.

I’ve been thinking about concrete goals that I want to reach for Shipharder.com recently. It proved hard to just set some goals without thinking about what you’re trying to build first.

I gave it all some serious thinking and found that only after defining what Shipharder.com is, and thinking of which direction  it is going I could come to concrete targets.

It only seemed fit to share the outcome of all of this with you in this #tagalong post.

Meet My Definition

First, I wanted to state what Shipharder.com is about in its core. Because for goals to work, it only seems natural to me that you need to define what the vehicle (ergo: the means/product you’re going to work your business with) is. It is the thing you’re using to reach those goals.

Goals for Shipharder.com can only be set after I define what it actually is.
Define what your product is first. Define your vehicle to get moving.

The definition of what Shipharder.com is, looks as follows:

Shipharder.com features mindshaping content on how to build viable products and documents a developer’s efforts on doing so.

What’s The Mission

After you’ve defined what your vehicle is, it is good to define how it is going to operate in order to have a clear understanding of what direction your vehicle will move.

Goals for Shipharder.com need to be defined after I defined what I want it to focus on.
Where do you want to head? What is your mission?

I managed to state the mission for Shipharder.com as follows:

Shipharder.com provides interesting and inspirational content that will guide (digital) product makers to get a mindset to create viable products.

I’ve Set these Goals

For 2019, I’m going to state the following goals for Shipharder.com:

  • πŸ“© reach 1000 subscribers for the Shipharder.com mailing list
  • πŸ“ˆ 5k monthly visitors that read the Shipharder.com cornerstone blog posts & watch the vlogs
  • πŸ’΅ ads income generated by the website: aiming for revenue (any!) and a payout in 2019
  • πŸ“¦ at least one side project of mine becoming viable and getting me additional income

These aren’t shocking goals. And I know that shooting for the stars will help you to get bigger than expected goals.

As I’m working on Shipharder.com as a side project, and I am bootstrapping my projects, the success factor for it will be the amount of effort and time that I put in.

Goals for Shipharder.com knowing what you're aiming for
Once you have a definition and a mission, you can aim for your targets

I believe that true satisfaction lies in achieving goals you set for yourself.
So I set some hard but realistic goals that I will work hard on to achieve.

I just know that it will be satisfying to reach them, but even more important: I’ll enjoy myself in every step of the way of getting there πŸ’ͺ🏻

Code Hard, Ship Harder

Shipharder.com

Featured Image by Nabil Aiman on Unsplash


Also published on Medium.

Edwin Klesman

from 1981 | husband | father of 3 | former (cross-platform) mobile developer | turned Tech Lead at a startup focussing on people & health (www.proteges.eu) | hooked on entrepreneurship, startups, product development, apps, SaaS

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2 comments

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  • Hey I stumbled across you ig because one of your posts matched my philosophy and I wound up here. I am just writing to wish you THE BEST in 2019 and beyond. My business started as a “side gig” with a single info product in a tiny niche…15 years later, and we are growing strong. You can do anything you set your mind to. Follow your passion, stay true to your inner voice, and it will all unfold step by step. Best wishes!

    • Thanks for your encouraging words πŸ™ŒπŸ». This is fuel for my maker spirit, thanks and all the best to you!

      Whatever you do, keep shipping value πŸ“ˆ the rest will follow.

Bringing you mindshaping content that helps you to build viable products & documenting my journeyΒ as I use the approach on this website for myself to build viable products.

About me

Edwin Klesman

from 1981 | husband | father of 3 | former (cross-platform) mobile developer | turned Tech Lead at a startup focussing on people & health (www.proteges.eu) | hooked on entrepreneurship, startups, product development, apps, SaaS

“Educate yourself while travelling” – Audible

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